“A Straw Shows which Way the Wind Blows”: New Media in the Context of Community Governance

本文利用一项结合社区线上和线下数据的混合研究设计，探索了兼具媒体、社会网络和政务平台等技术特征的社区新媒体与社区治理之间的互构关系。研究表明，居民日常的新媒体资源网络提升了社区治理水平，而官方正式平台却收效不佳。进一步分析指出，层级化的社区治理结构使官方平台的内容生产与居民社区性信息和互动需求分离，从而导致技术功能的“收缩”。因此，社区建设中信息技术和治理结构的协调发展至关重要。

This research employs a mixed research design that combines online and offline data to explore the relationship between community governance and the new media, the latter demonstrating characteristics of media, social network and governmental platform. The result shows that the resource network of new media available to the residents improves the level of community governance, whereas the official platform has little impact. Through further analysis, it is found that the hierarchical community governance structure causes the bifurcation of the content production of the official platform and community-based information and interactive needs of the residents. This leads to the narrowing of technological functions. Therefore, coordinated development of information technology and community governance structure is critical to community development.

陈福平、李荣誉

本文为国家社会科学基金项目“新媒体环境下社区建设的新路径研究”（14CSH005）的研究成果。

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