虚拟社区(virtual community)的出现和迅速扩展为从经验角度出发研究人们对规则的服从问题提供了一个新的情境 。事实上 ,互联网上的虚拟社区的兴起及其所带来的新的社会经验 ,不光是传统社会学理论必须面对的一个检验环境 ,而且“极有可能将社会学的研究带入一个全新的领域, 从而构成社会学一个崭新的理论范式”(黄少华 , 2002)。因此,在虚拟社区的情境下讨论“人们何以服从规则”的问题 ,不仅可以对工具性视角和规范性视角的争论做出新的检验,而且蕴涵着对已有的研究进行反思的可能性。也正是在这一意义上 ,本文将问题界定为:虚拟社区中人们何以要服从规则? 旨在通过经验性调查,对这一问题做出回答 ,从而为解决工具性视角和规范性视角之争提供一个新的例证 ,并试图对规则 服从问题做出新的探讨。

There is a debate between two different perspectives to understand the issue :“why people should obey rules” .One is the instrumental perspective that emphasizes benefits and costs, and the other is the normative perspective arguing that morality and norms are more important .To test and to surpass both arguments from the two sides, this paper discusses the rule obeisance in virtual community , which is a new and concrete situation .On basis of statistic analysis of collected quantitative data , the paper concludes that in virtual community , normative factors contribute more than instrumental factors to the rule obeisance .This conclusion highlights the importance of morality in Chinese society and may lead to more interesting research .

郭茂灿；

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