The Structure and Dynamics of the Korean Twitter Network

本文旨在通过对韩国人推特网的分析来掌握推特网络的结构和动态。作者追踪了自2010年8月1日至9月30日期间的1133365个韩国人推特帐号,并进行网络分析。文章主要包括两部分,前半部分分析了韩国人推特网络的一般性特征、回推(RT)信息的特性和超链接(URL)现状；后半部分对推特中成为热点的“中秋节假期暴雨”和有关“理念性消费发言”的相关推(tweet)的传播过程进行了分析。本文虽然是一个探索性的研究,但可能具有几个重要的理论意涵:根本上来说,推特是交流和谈论的空间,对已被广泛熟知的幂律分布进行社会科学的解析时需要多加留意；另外,推特与脱网(off-line)的传统媒体不同,其应对性媒体的特性十分突出。RT是意见和信息传播的手段,灾难情况下的RT和关于政治社会事件的RT可能会以非同寻常的方式被使用。在推特的论争中,一般说来,存在着使用与某一概念相反的概念或使用新的概念这两种方式。

This paper attempts to delineate the structure and dynamics of Korean Twitter network． The paper is largely divided in two parts． The first half reports general characteristics of Korean Twitter network． The second half contains two case studies which became huge social issues during the research period: the heavy rain during the Chuseok holiday season and the “ideological consumption debate” regarding the sale of pizzas at Emart，a large supermarket chain． Although this is still a heuristic research，we are able to come up with a few theoretical implications． Twitter is basically a space for communication and discourse． Caution should be used when interpreting the widely-known power-law distribution in terms of social science research． Twitter illustrates a strong inclination toward becoming an alternative media vis-a-vis offline traditional media． When a debate goes on in Twitter，there are two major strategies． One is to use opposite concepts in the same discourse category，and the other is to bring in a new discourse category which has not been used by the contending party．

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