Theory, Agencement and Market Practice from the Perspective of Performativity Theory: A case study of the failed reconstruction of an electronic products market 

与“嵌入性”视角不同,经济社会学研究中的“操演性”视角关注理论对经济现实的建构作用及其机制。现有操演性理论的实证研究往往关注新的经济学理论、技术、工具出现后,市场被成功建构的案例。本文则试图以中关村电子产品市场的重构为例回答市场建构失败的原因。研究发现,市场重建过程中相互冲突的行动者、建构过程中生成的利益格局使得一个理想的经济学意义上的市场无法顺利建构。人的行动者(卖场管理者、商会、商户)与非人的行动者(报价系统、明码标价制)之间的矛盾和斗争,扭曲了市场改革过程。管理者和商户之间特定的利益格局也影响了操演的结果。

Different from the perspective of embeddedness, the perspective of performativity in economic sociology focuses on the mechanisms that theory shapes economic reality. Most of empirical studies of this school focus on successful cases of market construction after the application of new techniques and tools of economics. In this study, however, the author tries to answer why markets fail to be constructed according to the prescription of economics. Based on a case study of the failed reconstruction of Zhongguancun electronic products market, the author argues that conflicting agencies and the structure of interests led to the failure of performation.

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