Consumer Society and Remaking the Subjectivities of “New Generation of Dagongmei”

中国市场经济改革阶段形成的特殊阶级、性别、城乡、族群等社会结构造就了"打工妹"独特的"主体性"。消费革命的到来和消费社会的形成对于打工妹的身份认同会产生什么样的影响呢本文立足于中国消费革命的社会现实,将主体性社会建构的空间由生产领域扩展到消费领域,洞悉中国消费革命中的社会不平等问题,分析"新生代打工妹"的独特消费模式,着重探讨"新生代打工妹"的社会身份是如何在国家、资本与社会的合力下,在生产领域被建构成为廉价、卑微、次等的"生产主体",而打工妹们又是怎样在消费领域进行再造,渴望成为更自由、平等、有价值、受尊重的"消费主体",以及这种生产与消费主体是如何相互建构的。

The past decade market transition has witnessed the coming of consumer society in contemporary China .In what forms and to what extent has the new social transformation remade Dagongmei's subjectivities ? Extending the analytic lens from site of production to space of consumption , this article looks at how Dagongmei's identity has been constructed by the collusion of state , capital and society as an subaltern producing subject and simultaneoulsy how Dagongmei has struggled for a self-transformation in space of

consumption, trying to acquire a new consuming subject enjoying more freedom, equality , value and social respect .This consuming desire only results in reconfirming and reproducing the women workers as class subjects.

余晓敏； 潘毅；

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