本文以新兴的互联网月捐为研究对象，从礼物研究的视角分析月捐人与公益组织的互动关系。研究发现，公益组织通过清晰化、社群化、具象化策略建构组织与月捐人之间均衡的礼物关系；捐赠方、受赠方/施助方、受助方共同组成互相关联的“互惠三角”，月捐人以自我、服务对象和行业为导向的三重视角进入礼物关系，实现三方的礼物循环。月捐中的“赠而有报”体现了公私平衡，该逻辑在当下有助于个体持续参与公共事业和实现社会团结。

This article focuses on the emerging practice of online monthly donation and analyzes the interaction between donors and non-profit organizations from the perspective of gift theory. The study finds that non-profit organizations construct a balanced gift relationship with monthly donors through the strategies of clarification, community-building, and concretization. Donors, recipients/givers, and beneficiaries jointly form an interconnected "reciprocity triangle". Monthly donors get involved in the gift relationship and realize the circulation of gifts through self-focused, beneficiary-focused and industry-focused perspectives. "Giving with a return" in monthly donations reflects a balance between public and private interests. This logic encourages constant individual participation in public affairs and fosters social solidarity in the current context.

本文是国家社会科学基金重大项目“残疾人社会组织活力的社会机制研究”（21&ZD182）的阶段性成果。

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