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英文标题: | What Makes Rural E-commerce Successful?An Analytical Framework for the Realization of Technology Dividends |
摘要: | 本文基于对乡村电子商务技术应用案例的研究,讨论了电商村发展的基础条件,提出了电商技术红利的一种兑现机制。研究表明,电商村之所以能够兴起,一方面是因为电商技术本身孕育的“差异性需求市场”,另一方面是来自电商技术与乡村产业实践过程融合的三个机制:外部性机制汇聚差异性需求并重塑农村产业的销售过程,可见性机制呈现产品的潜在收益并促发网络交易信息与乡村人际关系的互嵌,证实性机制以编码化经营过程方式为乡村商户积累互联网资本。本研究为考察数字时代乡村产业发展逻辑提供了一个技术社会学的分析框架。 |
英文摘要: | Based on a study of rural e-commerce technology applications,this paper discusses the underlying conditions for the development of e-commerce villages and proposes a mechanism for the realization of e-commerce technology dividends.The study shows that the rise of e-commerce villages is due to the“differential demand market”nurtured by e-commerce technology itself on the one hand,and three mechanisms of integration between e-commerce technology and rural industrial practices on the other:the externality mechanism converges differential demand and reshapes the marketing process of rural industries,the visibility mechanism presents the potential benefits of products and promotes the inter-embedding of online transaction information and rural interpersonal relationships,and the substantiation mechanism accumulates Internet capital for rural merchants in the form of codified business processes.This study provides a techno-sociological analytical framework for examining the logic of rural industrial development in the digital era. |
作者: | 张樹沁、邱泽奇 |
作者单位: | 中央财经大学社会与心理学院、北京大学邯郸创新研究院(张樹沁);北京大学中国社会与发展研究中心、北京大学社会学系(邱泽奇) |
期刊: | 社会学研究 |
年.期:页码 | 2022.2: |
中图分类号: | |
文章编号: | |
关键词: | 乡村电商;技术红利兑现机制;差异性需求市场 |
英文关键词: | |
项目基金: | 本文系教育部人文社会科学重点研究基地重大项目“作为发展要素的互联网资本研究”(16JJD840002)以及河北省创新能力提升计划项目软科学研究专项“平台科技创新推动乡村振兴发展的机制和路径研究”(21556103D)的阶段性成果。 |
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