Reverse Cultural Transmission within Generation: Concepts, theories and big-data evidence

文化反哺”是代际的反向社会化。而本文提出，反向社会化有代际和代内两种模式。随着互联网特别是自媒体的普及，以代内反向传播为特征的“文化反授”现象应运而生，文化的传授者比学习者年轻，但不具有亲子式的代际年龄差异。与代际“文化反哺”相比，代内“文化反授”具有年龄差距趋近化、空间距离扩大化、传承关系多元化、施受身份瞬时化、传播内容选择化和变迁条件虚置化等六大特征。在理论阐述的基础上，本文以“网络热词”的传播为例，利用提取自新浪微博和百度搜索2013-2015年的网络热词的每日词频指标进行了实证研究。基于时间序列的宏观分析和基于面板数据的微观分析均证实了代内“文化反授”模式的存在。

This paper argues that reverse cultural transmission takes two forms, one within generation and the other across generation. The development of Web 2.0 engenders within-generation reverse cultural transmission, a social process featured by cultural imparters being 5-10 years younger than cultural learners. The social features of within-generation reverse cultural transmission are discussed. Based on nearly 400 cyber-slang words collected from 2013 to 2015 from Sina-microblog and Baidu Search, empirical evidence from time-series analysis and panel analysis at both the micro and macro level support the presence of this unique cultural phenomenon.

陈云松、朱灿然、张亮亮

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