



英文标题: | Moderate Preference: Global Measurement and Cultural Mechanism of Likert Scale Response Patterns |
摘要: | 不同的文化塑造了多样性的思维方式,使来自不同文化背景的受访者在回答李克特量表时表现出系统性的应答偏好差异。基于1981—2022年、覆盖106个国家或地区、共计43万多份样本的七期世界价值观调查合并数据,本文构建中间偏好指数以测量个体采用中间应答模式的概率。研究发现,不同文化区的中间偏好指数由高到低排列为:东亚儒家文化区>英语文化区和天主教、东正教、新教欧洲文化区>西亚和南亚文化区>拉美文化区>非洲和伊斯兰文化区;儒家文化区中间偏好程度最高的主要原因是受访者更倾向温和应答而非中点应答;但儒家文化区受访者在面对家庭伦理与是非判断类问题时,有更高概率做出极端应答。 |
英文摘要: | Different cultures shape diverse modes of thinking, leading to systematic response bias among cross-cultural respondents when answering Likert scales. Drawing on merged data from seven waves of the World Value Survey from 1981 to 2022, which covers over 430,000 samples across 106 countries or regions, this paper constructs a Moderate Preference Index (MPI) to estimate the likelihood of individuals adopting moderate response patterns. The findings reveal a robust hierarchical ranking of MPI across cultural zones: East Asian Confucian cultures > English Speaking and other European cultures > West and South Asian cultures> Latin American cultures > African and Islamic cultures. The primary reason for the highest MPI in Confucian cultural zones is respondents' stronger inclination toward moderate responses rather than midpoint responses. Notably, when confronted with questions concerning family ethics and moral judgments, respondents from the Confucian cultural zones exhibit a higher probability of giving extreme responses. |
作者: | 句国栋、陈云松 |
作者单位: | 加拿大阿尔伯塔大学中国研究院(句国栋);南京大学社会学院(陈云松) |
期刊: | 社会学研究 |
年.期:页码 | 2025.4: |
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关键词: | 量表应答模式;中间偏好指数;文化行为模式;长时期趋势 |
英文关键词: | |
项目基金: | 本文为国家社会科学基金重大项目“国家治理视角下基于数智方法的社会风险评估与应对”(24&ZD168)的阶段性成果。 |
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