本文采用深度访谈、生命史研究和网络民族志方法收集资料，研究数字平台时尚与生活风格博主的劳动过程和劳动控制。研究拓展和深化了对魅力劳动的认识，并识别出调节型劳动控制这一新型控制机制。调节型劳动控制的核心是对魅力持续商品化的商业圈的动态运作及其衍生出的层级结构。劳动者被置入开放运作的商业体系中，在既定的关系、规则和框架下持续地进行自我调节和自我转化。利润和数据驱动下调节个性化魅力劳动的控制机制引导自我异化和自我剥削的主体的生成。

This study employs in-depth interviews, life history research and online ethnography to collect qualitative data for exploring the labor process and labor control mechanisms among fashion and lifestyle bloggers on digital platforms. The research reveals emerging labor forms and control mechanisms—glamourous labor and control of modulation. The core of control of modulation lies in the dynamic operations of continuously commodifying glamour within commercial circuits and their derived hierarchical structures. Workers embedded in an open operational commercial systems perpetually engage in self-regulation and self-transformation under established relationships, rules and frameworks. Driven by profit imperatives and data logic, the control mechanisms which -modulate personalized, flexible and highly uncertain labor process facilitate the emergence of self- alienating and self-exploiting subjects.

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