传统货运企业的数字化转型过程往往面临合法性缺失的困境。本文以某网络货运企业为例，呈现其获得合法性的三种机制：其一，通过缓冲策略获得基于正式规则的监管合法性；其二，通过让渡策略获得基于利益计算的实用合法性；其三，通过政治关联策略获得基于官方组织认同的认知合法性。每一类行动策略均涵盖多元路径，且企业获得的多类合法性之间亦可灵活转化。本文认为，企业家价值观及其实践会影响具体行动策略的选择，在推动企业合法性建设、建立行业规范乃至稳定社会秩序上均具有相当的潜力。

Traditional freight forwarding enterprises often faces the dilemma of legitimacy deficiency during digital transformation. This paper reveals three specific mechanisms for legitimacy acquisition taking an online freight forwarding enterprise as a case study: First, the enterprise adopts buffering strategies to obtain regulatory legitimacy under formal rules. Second, it secures pragmatic legitimacy related to interest calculation through concession strategies. Third, it achieves cognitive legitimacy associated with official organizational identification via political connection strategies. Each category of action strategies encompasses multiple pathways, and the diverse forms of legitimacy obtained can be flexibly transformed. This study argues that entrepreneurial values and their practices influence the selection of specific strategies, demonstrating significant potential in prompting organizational legitimacy construction, establishing industry norms, and stabilizing social order.

本文系教育部人文社会科学重点研究基地重大项目“中国共产党的社会思想、社会建设史与中国社会学自主知识体系建构研究”(23JJD840001)的阶段性成果。

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